Peoples Advantage FCU Named Diamond Awards Recipient Amid Record-breaking Competition

CONTACT

Stephanie Potter, Director of Marketing 

P: 804.478.3081 x 730 

spotter@peoplesadvfcu.org

Peoples Advantage Federal Credit Union was among 168 credit unions nationwide named as winners of prestigious Diamond Awards – the Marketing & Business Development Council’s annual marketing excellence competition. 

Peoples Advantage FCU received the following recognition: CUNA Diamond Award, Category’s Best for Corporate Rebrand with a $1,500 budget! 

The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners. 

“We're dedicated to the tri-cities and Richmond, and we aimed to reflect this with a fresh brand identity,” expressed by Stephanie Potter, Director of Marketing for Peoples Advantage Federal Credit Union. “Street art seamlessly aligns with our urban setting, embodying our culture and underlining our pledge to social justice and equality for everyone.” 

"We are absolutely delighted to honor Peoples Advantage Federal Credit Union and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches." 

About America’s Credit Unions: 

America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than 140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org. 

About Councils: 

Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org. 

About Peoples Advantage Federal Credit Union: 

Founded on the principle of people helping people, Peoples Advantage Federal Credit Union believes in the power of the community and aims to empower its members with the financial tools and resources they need to achieve their goals. Located in Petersburg and Richmond, Virginia, the credit union operates on a not-for-profit basis, prioritizing the best interests of its members above all else. We are a CDFI and community-focused providing competitive rates, low fees, and personalized financial solutions tailored to individual needs.